WTA Connecticut Open to end after 21 years due to lack of title sponsor

The Connecticut Open has sold its sanction on the Women’s Tennis Association calendar following a 21-year run in New Haven after its financial model was deemed not viable without a title sponsor.

The Premier WTA sanction was sold to APG, a sports and entertainment company, and the tournament will now take place from September 9-15, 2019, in Zhengzhou City, China.

The Connecticut Open was the third-best attended women’s-only WTA tournament in 2018 and generated more than $10m (€8.7m) annually in economic impact for New Haven and Connecticut.

The Tennis Foundation of Connecticut Board is examining whether another Premier WTA or professional tennis event can be drawn to New Haven.

“It has been an amazing 21-year run for women’s professional tennis in New Haven and we are truly grateful to all the fans, volunteers, players, media and sponsors involved,” said Anne Worcester, tournament director.