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W&S extends Cincinnati title deal as Banc Sabadell mulls Barcelona Open renewal

Alexander Zverev of Germany poses with the winner's trophy after the final of the 2021 Western & Southern Open. (Photo by Matthew Stockman/Getty Images)

Western & Southern Financial Group has extended its long-standing title sponsorship of the top-tier men’s and women’s professional tennis tournament in Cincinnati for another three years, from 2022 to 2024.

The Western & Southern Open is the longest active naming rights agreement for a professional tennis tournament in North America, with this year’s edition, in August, marking the 20th anniversary of the association.

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