![Maya Yoshida of Japan celebrates the 2-1 victory at the end of the Fifa World Cup Qatar 2022 Group E match against Spain (by Etsuo Hara/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/2022/12/GettyImages-1446125004.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
Indian media group Viacom18 has moved to further exploit its rights to the 2022 Fifa World Cup by agreeing a content deal with Snap Inc, the parent company of social media platform Snapchat.
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