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UFC signs sponsorship with star fighter Poirier

Dustin Poirier (Photo by Carmen Mandato/Getty Images)

Ultimate Fighting Championship (UFC) has announced a new sponsorship with a brand owned by one of its best-known fighters, Dustin Poirier.

Poirier’s hot sauce brand Poirier’s Louisiana Style has been named ‘Official Hot Sauce of the UFC’ on a multi-year agreement. The designation also creates a new sponsorship category for the mixed martial arts organisation.

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