The Golden State Warriors have signed a multi-year renewal of its ticketing deal with industry giant Ticketmaster in a deal that will cover the team’s forthcoming new arena, the Chase Center.
The agreement keeps what has been one of the most in-demand tickets in all of US sports with the Live Nation-owned company, and makes Ticketmaster both the official ticketing partner of the team and a founding partner of the Chase Center. Ticketmaster will also power venue and ticketing technology for the Warriors’ G League team, the Santa Cruz Warriors, and be a partner for two sister esports affiliates of the Warriors, the Golden Guardians and Warriors Gaming Squad.
The renewal also calls for the implementation of Presence and SafeTix, Ticketmaster’s new digital ticketing technology that includes security and identity-based features such as continually refreshing barcodes. Ticketmaster will also deploy near-field communications (NFC) technology to speed fan entry at gates.
The Chase Center is scheduled to open this fall in San Francisco’s Mission Bay neighborhood.
“Ticketmaster has proven time and again that they not only provide the most advanced product in the ticketing industry, but that they are experts in successfully launching technology in new venues, said Brandon Schneider, Warriors chief revenue officer.
Fueled in part by five consecutive trips to the NBA Finals, including three league titles, the Warriors have sold out a franchise-record 342 consecutive regular season and playoff games and counting, dating to December 2012. Throughout the streak, Warriors tickets have also been highly coveted on the secondary market.
Ticketmaster and the Warriors in 2015 also collectively defeated an antitrust claim from rival operation StubHub, which had alleged a conspiracy to manipulate the resale market for Warriors tickets and inhibit freedom of choice for the team’s season-ticket holders.
The extension also adds to what has already been more than $2bn (€1.8bn) in already contracted revenue for the Warriors at the Chase Center through secured sponsorships, premium seating, and ticket sales. The figure is more than double the original team projections.
“For a team that’s consistently breaking records and making history, we’re excited to power Chase Center with our latest venue technology,” said Jared Smith, Ticketmaster president.