Tennis Europe enters pro game with Hamburg Open tie-up

Tennis Europe has made its first major entry into the professional game by partnering with the German Open to transform the tournament into an event that will crown the sport’s first champion of Europe.

The ATP 500 Series men’s event in Hamburg will be known as the Hamburg Open European Championships from this year’s tournament, scheduled to run from July 20-28.

The partnership was agreed between Tennis Europe and the Hamburg Open’s new Austrian promoters, organiser Peter-Michael Reichel and tournament director Sandra Reichel of Matchmaker Sports.

The German Open has been a historic part of the ATP Tour calendar and the new agreement should secure its long-term future with innovations designed to drive interest from top players, as well as sponsors and broadcast partners. Organisers plan to stage both ATP and women’s WTA tournaments in 2020, allowing for Open European champions to be crowned on both professional tours.

Further details have also been revealed about the creation of a new European Championship event for players aged 21 and under. Tennis Europe’s 50 constituent national tennis associations will each be able to nominate their leading next generation players. The event is set to test new shorter formats of the sport.

Non-European players will be eligible for the new title on offer at the Hamburg Open. Tennis Europe president Vladimir Dmitriev said: “I’d like to congratulate Mr. Reichel and his team on their ambition and commitment as they work to ensure that this event continues its path to becoming the world’s leading ATP 500 Series tournament.

“Tennis Europe’s involvement in top-level professional tennis for the first time is a milestone, but our presence in Hamburg also affords us the opportunity to meet and work with leaders from our member nations at what will be a true festival of tennis and a reference point in the international tennis calendar.”