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Super League Triathlon lands widespread TV distribution for SLT Arena Games

SLT Arena Games, the new triathlon event that amalgamates real-life and virtual racing, has secured broadcast coverage in 135 territories.

Super League Triathlon, which recently teamed up with online cycling platform Zwift to create the SLT Arena Games, has secured widespread distribution for the race in Rotterdam on August 23.

Broadcast deals have been agreed with Nordic Entertainment (Nent) Group (in the Nordics), L’Équipe (France), Sportklub (Poland), Saran (Turkey), SuperSport (South Africa), Fox Sports (Australia), CBC (Canada) and Claro Sports (Latin America).

Super League Triathlon said that further talks are ongoing with “other major broadcasters”.

The SLT Arena Games will comprise the three triathlon disciplines, with the swim segment to take place in an Olympic-sized swimming pool. The bike and run legs will take place using poolside Tacx smart trainers and self-powered treadmills. The racing will follow Super League’s Triple Mix format, with athletes competing in three rounds of short racing. The order of the disciplines will be altered each time.

Super League Triathlon’s chief marketing officer Joe Edwards, said: “At Super League Triathlon we want our events to be seen by as many people as possible and have been delighted at the significant interest we have received for the debut of the SLT Arena Games.

“This promises to be something very new, not just for triathlon but sport in general as the best athletes in the world compete in an arena but with elements of the racing realised via Zwift’s world-leading global platform.”