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Sponsorship lead sought by Rugby League World Cup 2021 organisers

(Photo by Michael Steele/Getty Images)

The organisers of the Rugby League World Cup 2021, hosted by England, are looking for a sponsorship lead to manage and activate official sponsors and partners at next year’s tournament.

The recruit will be responsible for sponsor-brands such as Eversheds Sutherland, Deloitte UK, The Manchester Metropolitan University, Kappa Europe and Kuehne+Nagel.

The position will be based in Manchester and command a salary of £40,000 (€44,000/$50,000). The successful candidate will report to Jonathan Neill, commercial director at RLWC2021.

According to the job specification, the sponsorship lead will be first port of call for RLWC2021 sponsors, “creating an effective line of communication via face-to-face meetings (when we can again), and daily contact with a variety of stakeholders across their teams”.

The successful candidate will also be required to drive the management, activation and delivery of RLWC2021 sponsorships across multiple teams and functions, and in the build-up and during tournament time, develop the plan to centrally coordinate and deliver all contractual rights for RLWC2021 sponsors, including at the 61 matches.

The RLWC2021 will be the biggest in the event’s history with 32 nations taking part in the men’s, women’s and wheelchair competitions, with 61 matches played across 21 venues, including major soccer stadia St James’ Park (Newcastle), Elland Road (Leeds), Anfield (Liverpool), Emirates Stadium (London) and Old Trafford (Manchester).

RLWC2021 and International Rugby League, the global governing body for rugby league football, recently announced that the two organisations had struck an agreement which will see the two parties work together on the broadcast production of matches at the tournament, in addition to the sale of global broadcast rights.

An invitation to tender for a host broadcaster was then launched earlier this week.

The tournament starts on October 23, 2021, and culminates with the men’s final played at Old Trafford on November 27.

The full tournament schedule will be unveiled on July 21. The pre-sale of tickets has been pushed back to September 21 as a result of the Covid-19 pandemic but organisers are still working to their stated target of 750,000 spectators.