Seattle Sounders become latest team to drop concessions prices

In what has become a trend in American sports since the opening of Atlanta’s Mercedes-Benz Stadium in 2017, the Seattle Sounders have become the latest major team to drop concessions prices.

The Major League Soccer team’s newly-introduced value menu at Century Link Field will drop small popcorn prices to $2, hot dogs to $3 and 12oz soft drinks to $4. Beer prices begin at $5 while special-value deals with multiple items costing $12 will also be introduced.

Atlanta United’s low concession prices have been credited by many as one of the factors which helped the club shatter attendance records in MLS each of the last two seasons.

Most recent

Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.

The decision by the ATP Council not to renew Chris Kermode's contract as ATP executive chairman and president caused surprise when it was announced in March. Ben Cronin speaks to the outgoing tennis chief about his record.

A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.

Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.