The Scottish Rugby national governing body has signed a marketing partnership with The Open ahead of next year’s staging of the major golf event at the Carnoustie Golf Links course in Scotland.
The two parties will seek to provide fans with unique and engaging content relating to their respective sports. Initiatives will be launched around the upcoming Autumn Test match between Scotland and Australia, as well as the 1872 Cup and next year’s Six Nations.
The Open’s famous Claret Jug trophy will also visit Edinburgh’s Murrayfield stadium over the coming months, while promotions will be launched for rugby fans attending next year’s Open, which runs from July 15-22.
The Open is organised by the Royal and Ancient Golf Club of St. Andrews (R&A), whose executive director of championships, Johnnie Cole-Hamilton, said: “We are really excited to have launched a new marketing partnership with Scottish Rugby to promote The 147th Open to fans around the entire country.
“There are great parallels between the two sports, rich in heritage but also with some very exciting times ahead, and we look forward to providing engaging content that will inspire fans to attend one of the world’s greatest sporting events when the Championship returns to Carnoustie next year.”
Scottish Rugby’s head of marketing and sponsorship, Toni Blackhurst, added: “We are attracting crowds to BT Murrayfield in record numbers and we are always looking at different ways of enhancing our fans' experience, whether that be in stadia on a match day or by producing unique content for our digital platforms. It’s great that through the partnership we will be able to reward Scottish Rugby fans with special offers to enjoy this world-class sporting event.”
Scotland takes on Australia at Murrayfield tomorrow (Saturday).