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São Paulo extends with Banco Intermedium until end of 2020

(Photo by Alexandre Schneider/Getty Images)

Brazilian football club São Paulo has signed a renewal with digital banking company Banco Intermedium as its main shirt sponsor.

The firm has held the designation since 2017. The new deal will extend until the end of 2020, coinciding with the end of the current term of club president Carlos Augusto de Barros e Silva.

The central activation of the agreement has been the ”Morumbi Card”. This is an exclusive digital account which bears the name and colours of São Paulo.

In March 2020, the milestone of 500,000 account holders was reached. The club receives 50 per cent of the profit generated by purchases made with the card.

João Vitor Menin, chief executive of Banco Intermedium highlighted the importance of maintaining the bank’s strong relationship with the club despite the challenging circumstances of the Covid-19 outbreak. He said: “Since the beginning of the contract, we have tried to establish a relationship that went far beyond the exposure on the shirt. And, in this difficult time, we could not neglect the relationship of trust that we have built with all São Paulo people. We will continue together.”

The deal further strengthens the club’s kit sponsorship portfolio, after discount card specialists Cartão de Todos was added as shorts sponsor in March of this year.

The Brazilian football season is currently suspended indefinitely due to the impact of Covid-19,