São Paulo

São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026. Th

Brands from the confectionery and betting sectors have broadened the stadium naming rights market for top-tier football clubs in Brazil

New Balance will take over from Adidas as the kit supplier to Brazilian club São Paulo from January 2024 in a deal that makes the sports brand exclusive to the club in Brazil.

São Paulo FC has renewed a sponsorship agreement with ABC da Construção that affords the Brazilian construction firm branding on the back of the men’s team’s shorts. Th

Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …

US-based streaming device maker Roku has signed a 12-month sponsorship with Brazilian football club São Paulo.

Betting operator Sportsbet.io has signed as the new 'master sponsor' of Campeonato Brasileiro Série A club São Paulo for the next three and a half years, until the end of 2024.

Brazilian football club São Paulo has agreed a two-and-a-half-year sponsorship deal with building materials retailer ABC Construction.

Brazilian Série A football club São Paulo has signed a short-term shirt sponsorship deal with streaming service Amazon Prime Video.

South Korean electronics company LG has rekindled its association with Campeonato Brasileiro Série A football club São Paulo.

The Gazin Group has extended its back-of-shirt sponsorship with Brazilian football club São Paulo for another year.

Top-tier Brazilian football side São Paulo has signed up insurance and benefit management consultancy Isure as a sponsor.

Brazilian football club São Paulo has extended its contract with one of its shirt sponsors, real estate company MRV. The renewal builds on an association which began in 2017.

Brazilian football club São Paulo has signed a renewal with digital banking company Banco Intermedium as its main shirt sponsor. The firm has held the designation since 2017.

Brazilian sports club São Paulo has added discount card specialists Cartão de Todos to its kit sponsorship portfolio.

Campeonato Brasileiro Série A football club São Paulo has signed a kit sponsorship deal with sports betting company Betsul.