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SABC and IMG agree late Rugby World Cup radio rights deal

South African public-service broadcaster the SABC has struck a last-minute agreement with the IMG agency for selected radio rights to the 2019 Rugby World Cup, which kicked off on Friday.

The deal for live radio rights to four of South Africa’s matches, plus the two semi-finals and the final, avoids a complete free-to-air broadcast blackout of the tournament, which is being broadcast on television by subscription broadcaster SuperSport.

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