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Replay enters rugby sponsorship with All Blacks deal

Photo by Hannah Peters/Getty Images)

Italian fashion group Fashion Box has moved into rugby union sponsorship after agreeing a four-year deal for its Replay denim brand to back the All Blacks.

Under the deal with New Zealand Rugby, Fashion Box’s flagship brand will serve as the official formal wear and denim wear partner of the All Blacks, All Blacks Sevens and Māori All Blacks.

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