HomeNewsEsportsChina

PSG and Chinese esports team co-brand Fifa Online outfit

Paris Saint-Germain has expanded its partnership with Chinese esports organisation LGD Gaming to form a Fifa Online team.

The two organisations had already partnered up earlier this year to co-brand a Dota 2 team, which came second in The International, an annual Dota 2 tournament.

Now they will compete together in Fifa Online 4, a free-to-play version of the Fifa series available exclusively in Southeast Asia. Three Chinese players and one French player will compete together in the team.

Paris Saint-Germain is the second team after Manchester City to enter a Fifa Online team in China.

PSG esports chief gaming officer, Yassine Jaada, said: “We have always been very well-received in Asia, especially in China. Our arrival on Fifa Online is very logical for Paris Saint-Germain, we are happy to start this new adventure hand in hand with LGD. Our eyes are already on 2019 and you can be sure that we are not done yet with our investments in China.”

Most recent

Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.

The decision by the ATP Council not to renew Chris Kermode's contract as ATP executive chairman and president caused surprise when it was announced in March. Ben Cronin speaks to the outgoing tennis chief about his record.

A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.

Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.