The PGA Tour will look to introduce on-site gambling at its tournaments in the United States next year, commissioner Jay Monahan has revealed.
“You’ll start to see product in the market place next year,” Monahan said. “It’s all about engagement. When done right, it gives fans the opportunity to engage with your sport over a longer period of time and have more interest in what’s happening across the entire player field.”
Monahan did not disclose exactly what betting products might be unveiled, but said they were being developed in partnership with with IMG Arena. The sports betting unit of IMG has created a sophisticated data capture system which is likely to allow bookmakers to offer more in-play betting markets on PGA Tour events.
Monahan indicated that the tour had taken a number of measures to protect against match fixing.
“Once you start to participate, you can eliminate negative bets,” he said. “We’ve done a ton of work to make certain that that’s the position we’re in. I think when we come forward, you’ll see that we’ve taken significant steps to address that. We’re going to participate in a thoughtful way and I’m really comfortable with that.”
In February, the PGA Tour revised its regulations on sponsorship deals with gambling brands in light of the changing sports betting landscape in the US, allowing official marketing partnerships and title sponsorships with companies in the daily fantasy sports-related category.
The PGA Tour in July announced a multi-year content and marketing partnership with DraftKings, designating the Boston-based fantasy sports operator as the Tour’s first official daily fantasy game.