PepsiCo has extended its longstanding sponsorship of the PGA of America and, in a separate deal with the PGA of America and Ryder Cup Europe, expanded its reach into the Ryder Cup
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Olympic Club locks down Ryder Cup, PGA Championship hosting rights
The PGA of America has confirmed that San Francisco’s Olympic Club will host the 2032 Ryder Cup and the 2028 PGA Championship.
Richerson elected PGA of America president
Jim Richerson has succeeded Suzy Whaley as PGA of America president after being elected for a two-year term at a virtual annual meeting.
European Tour chief rejects talk of Ryder Cup relocation
Keith Pelley, chief executive of golf’s European Tour, has insisted that the 2018 Ryder Cup will take place in France as planned amid reports that some players would not feel safe playing in the country.
PGA Tour signs music star as first brand ambassador
The PGA Tour has signed an innovative deal that will make three-time Grammy Award winning singer-songwriter Darius Rucker the golf organisation’s first formal brand ambassador.