French football champion Paris Saint-Germain has signed a new cryptocurrency partner, Poland-based CoinCasso, which becomes an official partner of the club in all territories outside France.
The deal is PSG’s second in the cryptocurrency space, following a partnership struck with the Socios.com cryptocurrency platform in 2018, focused on the French market. The new agreement will see CoinCasso use the PSG brand to expand its presence in Europe, Asia and the US, where it is “hoping to establish itself as a benchmark platform”, according to a company statement.
“The cryptocurrency exchange market is both young and innovative,” said Luke Ozimski, chief executive of CoinCasso. “We are delighted to be one of the first specialists to reach out to the general public and team up with one of the most popular football clubs in the world. Paris Saint-Germain is an innovator, having been one of the first to engage with blockchain players back in 2018. Together we share a leading position that will allow us to showcase the quality of our service around the world.”
Marc Armstrong, chief partnerships officer of PSG, added that the club “continually strives to be an innovation leader and we are monitoring the development of cryptocurrency very closely, along with its potential to further enhance the experience enjoyed by our supporters across the world.”
The news comes on the same day that PSG announced that it is launching a cryptocurrency fan engagement scheme which will build on its partnership with Socios.com, offering fans the opportunity to vote on decisions taken by the club.
The club has revealed new $PSG virtual coins, which will allow fans to cast votes on surveys using blockchain technology. Each $PSG token is worth around €2 and buys fans one vote in each poll, meaning the more tokens a fan owns, the more of a say they will have in each consultation.
Spending the $PSG tokens also allows fans to win points which can be exchanged for the chance to win match day tickets or the opportunity to meet PSG players.
The first Socios.com survey will relate to the message carried on the club’s captain’s armband, with fans given a choice of three options.
“This is a key moment in the collaboration between Paris Saint-Germain and Socios.com,” said Armstrong. “Thanks to the launch of the PSG Fan Tokens, our fans will now be able to contribute to the daily life of the club and drive important and symbolic decisions for the club. Today, the club is strengthening its closeness to the fans, which is one of our cardinal values”.
