The National Hockey League is "bullish" about the potential impact its new puck and player tracking system will have in regards to sports betting and fan engagement, according to NHL executive Chris Golier.
The puck and player tracking technology, being created in partnership with real-time scoring system provider SportsMEDIA Technology (SMT), is designed to aid the league’s broadcast partners by providing new and more accurate player data and stats. It will also aid legalized betting on NHL games, with its ability to provide data for prop bets.
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