The National Basketball Association (NBA) is set to further strengthen its presence outside the North American market by entering into a partnership with the Brazilian Liga Nacional de Basquete (LNB) top-tier domestic league, according to the Grantland.com website.
Under the agreement, the two organisations will reportedly share best practices, marketing strategies and player development techniques. Grantland.com said that the agreement, which could be finalised as early as next month, may also see the NBA obtain an equity stake in the LNB.
The NBA will use the partnership to boost its presence in the Brazilian market, increase the sport's profile in the country, as well as deepen cooperation between the NBA and leading International Basketball Federation (Fiba) competitions. Although terms of the deal have not been disclosed, reports suggest the NBA could send both cash and sports experts into Brazil for at least two years.
Rio de Janeiro’s HSBC Arena hosted a pre-season game between the Cleveland Cavaliers and Miami Heat on October 11 and the LNB partnership will form part of wider expansion strategy, under which the NBA is attempting to increase its presence in markets around the world.
Last week, the NBA also secured a multi-year partnership with the Ministry of Education of China to further aid the development of the sport in the country. The agreement will incorporate a fitness and basketball development curriculum in elementary, middle and high schools across China.
The Chinese partnership represented the NBA’s first-ever collaboration with the country’s national education authority and the Ministry of Education’s first partnership with an American professional sports league. It aims to provide enhanced basketball training to at least three million students across China by 2017.