US stock car racing series Nascar has announced a multi-year partnership with telco Verizon, designed in large part to improve the fan experience at its racetracks.
Verizon will work with Nascar to upgrade its in-venue wireless communication service over the next three years. As part of the deal, Verizon will become the official wireless and 5G partner for the stock car racing series and the WiFi partner at the 12 Nascar-owned tracks.
“All of us in a normal daily course of life use our phones all day and when you don’t have the wireless access, the fan experience did suffer,” said Craig Neeb, executive vice president and chief innovation officer for Nascar.
Neeb hopes Nascar’s other track operators will follow suit with similar upgrades. “We felt we could lead on this effort and if we can pave the way for others, even better,” he said.
It has also been confirmed that US president Donald Trump will attend this weekend’s Daytona 500 race.
“Daytona International Speedway has been privileged to have hosted several sitting presidents of the United States over our history,” track president Chip Wile said. “We’re honored that the president of the United States has chosen to experience the pageantry and excitement of ‘The Great American Race’.”
Trump will be the second sitting president to attend the race after George W. Bush appeared at the Daytona 500 in 2004.
Meanwhile, it was also announced that the Bill France Cup will be awarded to the champion of the Nascar Cup Series, beginning in 2020. The renamed trophy pays tribute to Bill France Sr., who founded Nascar in 1947, as well as his son, Bill France Jr., who was the sanctioning body’s chief executive from 1972 to 2003.
Earlier this week, Nascar president Steve Phelps stated that the France family was not looking to sell US stock car racing series. Speaking to Fox Business, Phelps said: “Absolutely not, the France family is not interested in selling Nascar at all. I don’t foresee that in the short term, I don’t see it in the long term. This is their legacy. It’s going to continue.”