US stock car racing series Nascar is stepping up its efforts in the direct-to-consumer streaming space by partnering with NBC Sports to launch TrackPass on subscription service NBC Sports Gold.
Nascar partners with Grabyo to enhance content capabilities
US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
Nascar strikes multi-year sports betting deal with BetMGM
US stock car racing series Nascar has struck a multi-year sports betting agreement with online gaming company BetMGM, which has been designated an authorized gaming operator of the organization.
J Sports secures Extreme E rights in Japan
Extreme E, the new electric off-road series, has agreed a rights deal in Japan with pay-TV broadcaster J Sports to show the championship across its linear channels
Nascar, Satisfi Labs partner to boost fan engagement at tracks
Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season