MTG eyes greater monetisation of esports rights with ESL Pro Tour

Media company Modern Times Group (MTG), which owns the ESL and DreamHack esports organisations, has moved to increase the monetisation of sponsorship and media rights in professional gaming with the launch of ESL Pro Tour, a new Counter-Strike: Global Offensive competition circuit that will feature a prize fund of over $5m (€4.5m).

ESL Pro Tour, which will launch in 2020, will combine ESL and DreamHack tournaments into a circuit that will link over 20 CS:GO tournaments and leagues. The circuit will feature competitions on five different continents and its prize fund will make it the most lucrative circuit in Counter-Strike’s 20-year history.

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