Mondelēz International, the US-based confectionery and snack food company, has become a sponsor of German football’s Bundesliga and second-tier 2. Bundesliga in a multi-year agreement.
Our latest on Covid-19
Women’s World Team Squash Championship cancelled due to Covid upsurge in Malaysia
The 2020 Women’s World Team Squash Championship in Kuala Lumpur has been cancelled after the city was placed in lockdown to control the spread of the Covid-19 virus.
Initial signs with Australian Open, extra WTA event for quarantined players
The Australian Open tennis tournament has named global hygiene services brand Initial as the ‘Official Hygiene Partner’ of the 2021 Australian Open.
Tipico’s four-year extension netted Bundesliga International fee uplift
The German Football League's recent renewal with betting operator Tipico is worth an increase on the value of its existing Bundesliga sponsorship, SportBusiness understands
Bundesliga International reshuffles pack as Fitzgerald, Leible exit, Rees takes board role
Bundesliga International, the league’s international commercial rights sales arm, has promoted various staff amid a restructure carried out as three of its leading executives leave the company, SportBusiness u…
Turkish Football Federation and beIN’s Digiturk at odds over Süper Lig payments
The Turkish Football Federation and Digiturk, the Turkish pay-television subsidiary of beIN Media Group, have publicly voiced their differences of opinion over rights fee payments to the top-tier Turkish…
Uber sponsors Eintracht Frankfurt in Bundesliga first
German Bundesliga football club Eintracht Frankfurt has signed up vehicle hire company Uber in a mid-season sponsorship deal to June 30, 2021