German carmaker Mercedes-Benz will not extend its naming rights deal with the New Orleans Superdome after July 2021
New Era calls time on Buffalo Bills naming-rights deal
Global sports headware and clothing apparel firm New Era Cap Company has asked the Buffalo Bills to be released from its naming-rights agreement with the National Football League team.
Sport1 expands rights deal with Germany’s American football league
German sports broadcaster Sport1 has extended and expanded an agreement with the German Football League (GFL) and will cover up to 15 games from the American football competition in 2021
Bet365 expands deal with Genius Sports to include international NFL betting streaming rights
Sports data company Genius Sports and bookmaker Bet365 have expanded their long-term agreement to cover an enhanced package of sports video content, including NFL betting streaming and data rights outside…
NFL expands social media presence with Snapchat deal
The NFL American football league has expanded its presence in social media by announcing a partnership with mobile messaging application Snapchat.