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Mercedes-Benz opts not to extend Superdome naming rights deal

The Mercedes-Benz Superdome in New Orleans, Louisiana. (Photo by Chris Graythen/Getty Images)

German carmaker Mercedes-Benz will not extend its naming rights deal with the New Orleans Superdome after July 2021.

Mercedes-Benz acquired the naming rights to the 45-year-old stadium, home to the NFL’s New Orleans Saints, in a 10-year deal thought to be worth between $5m (€4.6m) to $6m per year, from July 2011 to July 2021.

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