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Mediapro signs sports content deal with Snapchat

The Mediapro agency has agreed a global content sharing deal with social media platform Snapchat.

Through the partnership, Snapchatters will be able to use the Stories feature on the app’s Discover tab to follow sports content such as football’s Fifa World Cup, the World Skateboarding Tour, Olympic Games qualifying events and content offered by Mediapro’s Spanish free-to-air television channel, Gol.

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