LaLiga’s Chinese JV focuses on sponsorship, merchandising in push to become leading foreign football league
LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.
The death of former Conmebol president Nicolás Leoz has brought South American football one step closer to closing the book on an era of corruption. As global agencies and investment funds are taking advantage of the power vacuum, Callum McCarthy examines the current landscape and asks if and when that book can be closed for good.
Five broadcast deals have been agreed in the Asia-Pacific region for the semi-finals and final of the 2020 Canadian Elite Basketball League Summer Series tournament
Spanish agency and production group Mediapro has paid the first fee instalment of its rights agreements for French league football for the 2020-24 cycle. Mediapro paid €172.3m ($200.5
LaLiga has finalised an agreement for the sale of its French-language media rights in sub-Saharan Africa with pay-television broadcaster StarTimes
Spanish agency and production group Mediapro has reportedly reached an agreement with internet entertainment giant Netflix to create a joint consumer offer incorporating the agency’s new Téléfoot channel.