Mediapro
Features
LaLiga’s Chinese JV focuses on sponsorship, merchandising in push to become leading foreign football league
LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.
After Leoz’s death, South American football is still battling the ghosts of its corrupt past
The death of former Conmebol president Nicolás Leoz has brought South American football one step closer to closing the book on an era of corruption. As global agencies and investment funds are taking advantage of the power vacuum, Callum McCarthy examines the current landscape and asks if and when that book can be closed for good.
Belgian league nets ESPN+ exposure in wider deal across Americas
Live coverage of Belgian football’s Jupiler Pro League is to be shown in the US on subscription streaming service ESPN+ as part of a wider five-year agreement with the Disney-owned broadcaster.
Mediapro to sell Gold Cup, Concacaf Champions League international rights
The Mediapro agency has entered into a deal with Concacaf to help secure international media-rights deals for the regional soccer governing body's flagship tournaments, the Gold Cup and Scotiabank Champions…
OneSoccer secures Canadian broadcast rights to SheBelieves Cup
OneSoccer, Mediapro’s over-the-top sports streaming service in Canada, has secured broadcast rights in the country to the SheBelieves Cup and the Concacaf men's Olympic qualifying tournament.
LaLiga and Mediapro add ‘cutting-edge’ pitchside camera into live broadcast
LaLiga and Mediapro, the Spanish production group and rights agency, have incorporated a new state-of-the-art pitchside camera into the host broadcast of matches from the Spanish top flight