Miami Marlins chief executive and former New York Yankees legend Derek Jeter was elected January 21 to the National Baseball Hall of Fame, a long-expected move that will likely spark a tourism boom this summer in Cooperstown, New York.
Jeter fell just one vote short of being elected unanimously, received 396 votes out of 397 ballots cast. He will be joined in the Hall’s 2020 induction class this July with former standout outfielder Larry Walker, longtime catcher Ted Simmons, and the late influential former MLB Players Association executive director Marvin Miller.
The election of Jeter, for an entire generation one of Major League Baseball’s most popular and marketable stars, will help bring throngs of tourists to the small upstate New York town the Hall calls home, particularly during the scheduled Induction Ceremonies in late July. The last two Induction Ceremonies have both topped 50,000 in attendance, each ranking among the top five turnouts ever for the event, and this year with Jeter headlining is expected to attract a similar, if not larger, crowd.
Many hotels, bed-and-breakfast establishments, and other lodging facilities in and around Cooperstown have been actively planning for the summer of 2020 since Jeter announced his retirement plans in 2014, thus setting in motion the Hall’s mandatory five-year waiting period before a former active player appears on the ballot.
During a celebrated 20-year playing career, Jeter won five World Series titles and ended with the sixth-most base hits of any player ever.
The Hall is again working with Massachusetts-based Sports Travel and Tours on official travel packages for the Induction Ceremonies this summer.
Though many former MLB players have gone on to a variety of on-field coaching and front office roles, Jeter is a much more rare former player to then take on a senior-level business role with a team. Though partner Bruce Sherman is the Marlins’ designated control executive as chairman and principal owner, Jeter is responsible for the club’s day-to-day operations.
“Humility, class, consistency, strong work ethic, a desire to win and a deep commitment to positively impact the community have made Derek a great role model for baseball fans throughout the world,” Sherman said.
The latest Hall induction class also comes as the institution recently reported a $3.99m net profit for 2018.
The Marlins, meanwhile, recently struck a large-scale merchandising agreement with Fanatics.