The French Tennis Federation (FFT) has appointed the Lagardère Unlimited sports marketing division of media conglomerate Lagardère to provide consultancy services to help improve online advertising for the French Open at Roland Garros in Paris.
Under the partnership, the FFT will develop multi-channel online advertising packages for the tournament’s partners.
Lagardère Unlimited will focus on creating digital sponsorship packages and activation campaigns to boost sponsor visibility and drive additional marketing revenue for the FFT.
Maxime Zeller, head of digital for Lagardère Unlimited Europe and Africa, said: “Tennis is a fast-paced and innovative sport and the opportunities to fully exploit digital potential are vast. We will provide the FFT and its partners with innovative and customised solutions to boost revenues, increase exposure and contribute to a truly memorable fan experience.”