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Lagardère Sports adds Korean rising star to golf portfolio

HONOLULU, HAWAII - JANUARY 12: Sungjae Im in the final round of the Sony Open in Hawaii (Photo by Sam Greenwood/Getty Images)

The Lagardère Sports agency has added Im Sung-jae, the rookie of the year on the men’s 2019 PGA Tour, to the roster of professional golfers that it represents.

The 21-year-old Korean is currently ranked 34th in the world after finishing tied 19th in the PGA Tour’s 2019 FedExCup standings. He is the highest-ranked male golfer in the world, ahead of Byeong-Hun An (in 47th position).

Im has signed a global management and marketing representation contract with Lagardère Sports and will be represented by Steve Loy, the agency’s president of golf, and Ben Harrison, the senior vice-president of global golf clients.

Im represented the International Team at the 2019 Presidents Cup, becoming only the fifth player in the biennial event’s history to compete before turning 22.

Harrison said: “Sung-jae is as promising of a young international payer as we’ve seen in some time. With his background and our global network there will be a no shortage of opportunities for him to reach even greater heights.”

Golfers already represented by Lagardère include Americans Phil Mickelson, Keegan Bradley, Brandt Snedeker, and Davis Love III, along with Spain’s Jon Rahm.