IOC relaxes Rule 40 ahead of Tokyo 2020

The International Olympic Committee (IOC) has moved to further amend its controversial rules governing athletes’ endorsement deals when competing at the Olympic Games.

The IOC Session has seen the organisation alter bye-law three of Rule 40 of the Olympic Charter. Rule 40 sets out the guidelines that competitors, team officials or other team personnel must agree to before participating in the Olympics, but 40.3 has come under scrutiny in recent months amid concerns over athlete rights.

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