Transforming Serie A into a media company and ‘internationalising’ the appeal of the Italian league were the two key themes outlined by Serie A’s newly-elected president Paolo Dal Pino at his first league assembly yesterday (Monday) in Milan.
Dal Pino said becoming a media company did not necessarily mean creating a league channel. He made no specific reference to the offer from Spanish media and production house Mediapro to create a channel in a joint venture with the league.
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