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Internationalisation and transformation: Dal Pino outlines his vision on Serie A debut

Players of Hellas Veroa and UC Sampdoria line up with logo celebrating 90th anniversary of Serie A (Photo by Alessandro Sabattini/Getty Images)

Transforming Serie A into a media company and ‘internationalising’ the appeal of the Italian league were the two key themes outlined by Serie A’s newly-elected president Paolo Dal Pino at his first leagu…