Gaming technology brand HyperX has extended its exclusive naming rights agreement for the HyperX Esports Arena Las Vegas located on the Las Vegas strip
TSM claims esports record with FTX naming rights deal
US esports organisation TSM has agreed a 10-year naming rights deal with cryptocurrency exchange FTX, adding that the $210m (€172.7m) valuation represents a record for the esports industry.
Singapore-based Esports Pro League signs eGG rights deal
The newly-launched Esports Pro League (ESPL) has signed a broadcast partnership with eGG Network, Southeast Asia’s largest esports television channel.
Esports Elgiganten Ligaen seals first TV rights deal
The Elgiganten Ligaen, a Danish Counter-Strike: Global Offensive league, has secured its first media-rights deal in the country, with public-service broadcaster DR.
The league’s organiser, Dust2.d
EU Masters League of Legends tournaments sign first naming deal with Amazon
E-commerce giant Amazon has become the first naming rights sponsor of the European Masters, the League of Legends esports tournaments between the best teams from Europe’s regional leagues.