The National Basketball Association has agreed a multiyear partnership with leading recovery and performance technology brand Hyperice, which has been designated the league’s official recovery technology partner.
The partnership will kick off during the NBA Restart in Orlando, Florida, where Hyperice will provide NBA players with access to the custom-designed Hyperbox featuring a Hypervolt device, a hand-held percussive massager which is designed to help customers move better and recover faster.
The device will be located underneath each NBA player’s seat for easy access during the season and at marquee league events, including NBA All-Star and MGM Resorts NBA Summer League.
As part of the partnership, Hyperice will premiere its Keep Moving television commercial on July 30 during the opening LA Clippers v Los Angeles Lakers game, which is being broadcast domestically on TNT.
“Our partnership with Hyperice furthers our commitment to optimizing player performance and recovery through innovative technology,” said Dan Rossomondo, NBA’s senior vice president of media and business development. “We are grateful to have the opportunity to team up with Hyperice as the NBA season restarts and offer the benefits of Hypervolt devices to players while they recover courtside.”
The length and terms of the deal were not disclosed.
The NBA is leveraging new partnerships with Microsoft and Michelob Ultra to enable more than 300 fans to appear each game in Orlando on “Michelob Ultra Courtside” 17-foot video boards surrounding the court.