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Hisense targets global market with PSG deal

Neymar Jr of PSG celebrates his winning goal with Kylian Mbappe during the French Cup Final on July 24, 2020. (Photo by Jean Catuffe/Getty Images)

Electronics and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 football club Paris Saint-Germain in a multi-year deal.

Under the new agreement, Hisense will work with the club to showcase their range of products to audiences in the Parc des Princes stadium and around the world, via broadcast, digital and social channels.

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