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Hana Bank backs Busan’s ITTF Team World Championships

Lee Sangsu and Jeoung Youngsik of South Korea compete against Xu Xin and Liang Jingkun of China during match 1 of the men's team final on day five of the ITTF Team World Cup (Photo by Koki Nagahama/Getty Images)

Hana Bank, a subsidiary of the Seoul-based Hana Financial Group, has been announced as the title sponsor of this year’s World Team Table Tennis Championships, which will take place from March 22-29 in Busan, South Korea.

As part of the agreement, the event will officially be known as the Hana Bank 2020 World Team Table Tennis Championships. This year’s event will mark the first time the tournament has been held in South Korea.

Hana Bank currently title sponsors Ladies Professional Golf Association (LPGA) event the KEB Hana Bank Championships and also sponsors the Korean national football team.

The company also supports K-League football team FC Seoul and the Hana Bank Women’s Basketball Team, which competes in the Women’s Korean Basketball League.

International Table Tennis Federation (ITTF) marketing director Matt Pound said: “We look forward to working with Hana Bank to innovatively activate their brand not just in Korea Republic but globally through not just on-court signage but also the ITTF’s 3.5 million social media fans and creative on-site fan engagement.

“We are sure we can take Hana Bank’s brand global through our biggest asset, the World Table Tennis Championships.”

Last year’s World Team Table Tennis Championships were held in the Hungarian capital of Budapest.

The ITTF last week agreed a sponsorship deal with LD Sports that grants the Chinese sports content, marketing and entertainment platform major partner status at three World Tour events this year: The Qatar Open in Doha from March 3-8; the Korea Open in Busan from June 16-21; and Australian Open in Geelong from June 23-28.

Elsewhere, German technology company Liebherr last month signed on as title sponsor of the 2020 men’s World Cup, while the recent Pan America Cup was title sponsored by Puerto Rican insurance company Universal.