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Former FA executive Brown named permanent COO at RLWC2021

Rugby League World Cup (RLWC2021) has named Stephen Brown as its permanent chief operating officer and made four new staff appointments in preparation for the event in England in 2021.

Brown has been the acting chief operating officer of the event since January this year. He has also worked on the tournament since its early days, assisting with the government funding agreement, the bid to host the event and the selection of host towns and cities.

Before the appointment, he was head of projects for the Rugby Football League for two and a half years. Prior to that he spent over four years with the Football Association where he was a futsal and event consultant. He also provided events support for the 2013 Rugby League World Cup, which took place in England, Wales France and Ireland.

Brown will be joined by Terri Lynam who becomes head of customer. A marketing communications specialist, Lynam has worked on large scale sporting events including the 2012 London Olympic and Paralympic Games, Rugby World Cup 2015, the 2014 and 2018 Commonwealth Games 2014, and the 2017 Uefa Champions League Final.

Kait Ludwig has joined the team in the role of customer lead. Ludwig previously worked for the NRL giants, Canberra Raiders, and has held roles with Super League and the Rugby Football League (RFL) since moving from Australia in 2014.

The organisation has also appointed former British Cycling executive B Hunter as its new digital lead. A statement from RWLC said Hunter has over ten years’ experience delivering digital projects, campaigns and content across the tourism, sports and the arts sectors.

Esther Crane joins as the fourth new appointment, coming on board as special projects and protocol lead. Crane spent six years with Asda where she was a senior events manager.