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FIVB engages Landor to create Volleyball Nations League identity

Global brand strategy and design firm Landor has partnered with the International Volleyball Federation (FIVB) to create a brand identity for the new Volleyball Nations League (VNL) competition.

The VNL debuts on May 15 and the FIVB has hailed it as one of the most important events in the history of volleyball.

Landor has created a unique logotype and typography for the national team tournament, with the shape of each letter having been designed using motion capture to give an effect of a ball passing from player to player. Lander worked with motion design studio ManvsMachine to bring the typography to life in 3D.

Landor has also created a full experience for fans and players, including in-stadium and on-screen designs for television graphics, staff uniforms, medals and the winning trophy.

FIVB president Ary Graça said: “This is a pivotal moment in the future of our sport. The Volleyball Nations League is the most important competition in the FIVB’s history and will revolutionise how volleyball is presented; with a unique brand to make it more fan-centric and placing our fans, both inside and outside the stadium, at the very heart of the action.”

The VNL will feature eight weeks of competition and will culminate in the Women’s Finals on July 1 in Nanjing, China and the Men’s Finals on July 8 in Lille, France.