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Fifa+ shows new Rise Worldwide-produced documentary

A new documentary produced by Indian sports marketing agency Rise Worldwide has launched on Fifa+, world football’s governing body's new direct-to-consumer service.

The film, 'Maitanam', consists of six stories from Kerala, showcasing the southwestern coastal state's widespread enthusiasm for football. It lasts 40 minutes and has been described by Rise Worldwide as a "loving ode to Kerala's passion" for the game.

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