Fifa seeks massive increase from sponsors on the back of Fifa+ launch

Fifa president Gianni Infantino looks on as the Fifa Arab Cup trophy is awarded following the final match between Tunisia and Algeria. (Photo by Shaun Botterill/Getty Images).

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Fifa, world football’s governing body, is asking sponsors for increases of 100 to 150 per cent on the value of their current deals, with its new direct-to-consumer platform Fifa+ being used as a prominent part of its pitch, SportBusiness understands.

The combination of a huge volume of football content on the Fifa+ platform, its global reach and free access has put Fifa in a strong position as it negotiates with brands for the next cycle of sponsorship deals, beginning from 2023, after the World Cup in Qatar.

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