- Unprecedented inventory gives Fifa strong bargaining position with brands in renewal talks
- Governing body seeking to at least double its sponsorship revenues post-2022
- Output deal raises questions about viability of Eleven as a standalone D2C offering in some markets
The combination of a huge volume of football content on the Fifa+ platform, its global reach and free access has put Fifa in a strong position as it negotiates with brands for the next cycle of sponsorship deals, beginning from 2023, after the World Cup in Qatar.
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