EXCLUSIVE: LIV Golf outlines global go-to-market strategy for first media rights cycle

Recent LIV Golf recruit Cameron Smith of Australia (Photo by Quinn Harris/Getty Images)
Recent LIV Golf recruit Cameron Smith of Australia (Photo by Quinn Harris/Getty Images)

LIV Golf has embarked on a global ‘roadshow’ of presentations and meetings with broadcasters as it launches its first rights cycle that will target exclusive deals worldwide.

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