LIV Golf
LIV Golf opts for Caffeine as additional day one streaming option
LIV Golf has moved to try and ease the problem of accessibility for its Friday action by adding the alternative viewing option of coverage on the streaming platform Caffeine
Rahm presence helps LIV land two-year Spanish rights deal
Jon Rahm’s controversial move to LIV Golf has helped the breakaway tour secure a two-year broadcast deal in Spain with Movistar Plus+, the OTT service of the Telefónica-owned pay-television broadcaster.
OKX badges LIV’s Majesticks GC in global sponsor deal
Majesticks GC, one of the 12 teams competing in the LIV Golf League, has sold its first official global sponsorship deal to cryptocurrency exchange OKX
Unprepared sponsors express mixed feelings on world golf commercial merger
DP World, title sponsor of the European Tour group's flagship DP World Tour, was one of several golf sponsors given scant or non-existent notice of this week’s shock announcement of the commercial merger b…
Emanuel: Endeavor ‘considered $1bn investment’ in LIV Golf
Ari Emanuel, chief executive of Endeavor, has said the sports and entertainment group was willing to invest in LIV Golf before backing away at the behest of PGA Tour commissioner Jay Monahan
LIV Golf reverts to live streaming on YouTube
LIV Golf has announced plans to live stream all of its tournaments on YouTube in international markets, including pay-per-view streaming in four countries where rights deals are already in place
LIV Golf coming to Adelaide in ‘multi-year’ deal
Breakaway golf series LIV Golf has added Adelaide to its calendar for 2023 after agreeing a 'multi-year' deal to host events in the South Australia capital
EXCLUSIVE: LIV Golf outlines global go-to-market strategy for first media rights cycle
LIV Golf has embarked on a global ‘roadshow’ of presentations and meetings with broadcasters as it launches its first rights cycle that will target exclusive deals worldwide.
LIV Golf agrees digital media rights deal with Weibo in China
LIV Golf has agreed a content partnership in China with social media platform Weibo.
Weibo has got exclusive digital media rights for LIV's inaugural Invitational Series this year
New Jersey bill could ban LIV Golf in the state
Proposed legislation seeks to prohibit events funded by sovereign wealth funds