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EPCR settles international rights strategy with appointment of Infront, River Media

A touchline flag ahead of Heineken Champions Cup clash between Exeter Chiefs and Munster on April 09, 2022 (Photo by Harry Trump/Getty Images)

European Professional Club Rugby (EPCR) has finalised its international media rights sales strategy for the next three seasons after appointing the Infront agency and River Media Partners, the UK-based boutique rights agency, to three-year contracts.

EPCR was already working with River Media Partners on its international rights sales and the dual strategy announced today (Tuesday) comes after a tumultuous time for the rugby body since the onset of the Covid-19 pandemic amid legal wrangles with RDA, its former rights distribution agency.

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