Eliasch: FIS media rights centralisation is a question of when, not if

Eliasch during Head press conference at 2018-19 FIS Alpine Ski World Cup in Kitzbuehel (Photo by Klaus Pressberger/SEPA.Media /Getty Images)
Eliasch during Head press conference at 2018-19 FIS Alpine Ski World Cup in Kitzbuehel (Photo by Klaus Pressberger/SEPA.Media /Getty Images)

The centralisation of international broadcast rights to the FIS World Cup series is a question of “when, not if”, according to Johan Eliasch, the International Ski Federation (FIS) president, despite the fallout over existing rights ownership and ongoing doubts among leading national associations.

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