The English Football League (EFL), organising body of the three competitions below the Premier League, has completed the reorganisation of its senior management by naming David Baldwin as its new chief executive.
Baldwin joins the EFL from Premier League club Burnley, where he has been chief executive since 2015. He was previously chief executive of League Two team Bradford City.
The appointment was made by the EFL Board following what the organisation described as a “rigorous selection process” led by chairman Rick Parry, who himself was installed in September.
Baldwin will take up his new position at the EFL in June. He succeeds Shaun Harvey, who announced he would step down at the end of the 2018-19 season back in February.
Parry said: “David has a deep and thorough understanding of the game in this country; he joins us with direct experience of running clubs in the Premier League and the EFL, with an excellent reputation and proven ability to build and grow relationships.
“David was the outstanding candidate in a strong field. With his strong leadership skills and enthusiasm for League football, I have no doubt that we have found the right person to lead the organisation. It is quite clear from talking to David that he is excited to be joining the League and relishing the challenge ahead.”
Harvey had been in the role since October 2013, enjoying a mixed tenure over his six years in charge. The EFL’s decision in September 2017 to extend its broadcast rights deal with pay-television broadcaster Sky was opposed by a number of clubs in the second-tier Championship, who believed the contract was significantly undervalued.
In 2016, Harvey oversaw the rebrand which saw the 130-year-old Football League become the EFL, in an attempt to modernise the brand and gain greater traction in the international market.
Commenting on his new role, Baldwin said: “The EFL continues to play a pivotal role in the success of the football pyramid in this country and I am looking forward working with the clubs, growing the competitions and ensuring we have a successful and sustainable League in the future.”