Christian Seifert, chief executive of the Deutsche Fußball Liga, has suggested that Germany's Bundesliga is wary of having too many domestic pay-television partners when it agrees its next cycle of domestic …
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Chinese Super League’s costly Covid-19 measures pay off
Covid-19 containment measures for the Chinese Super League this season pushed running costs for the competition to a record $30m (€25m).
Klein: Mondelēz International activation to be among largest in Bundesliga International era
The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…
Sportfive adds two years to deal with 2. Bundesliga’s Heidenheim
The Sportfive agency has extended its commercial agreement with 1. FC Heidenheim 1846 of German football’s second-tier 2. Bundesliga until the end of the 2027-28 season.
Ekstraklasa renews IMG Arena betting rights deal, adds international broadcasters
IMG Arena, the sports betting arm of the IMG agency, has renewed its international betting streaming rights to Poland’s Ekstraklasa for four more seasons.