The Women’s Tennis Association (WTA) has today (Tuesday) announced the closing of its agreement with CVC Capital Partners that will see the private equity company invest in a new commercial vehicle for the organisation.
CVC will be WTA’s commercial partner, investing capital and “acting as a catalyst to drive growth of the sport”. Key focus areas include providing fans with more access to the sport, investing behind the Tour brands, building player profiles, and investing in digital platforms and commercial capabilities.
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