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British Athletes take legal action against BOA over sponsorship restrictions

(Photo by Maja Hitij/Getty Images)

The British Olympic Association (BOA) is facing legal action from some of its top athletes over the restrictions it imposes on personal sponsorships at the Olympic Games.

Led by sprinter Adam Gemili, 26 athletes have launched their case, citing the current regulations as unfairly reducing the earning potential of athletes and blocking them from experiencing the financial benefits of the highest profile event of their career.

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