World Athletics has signed a four-year agreement with Pinsent Masons that affords the London-based international law firm the role of athletics’ first official supplier of legal services.
World Athletics president Sebastian Coe said that the agreement is reflective of “our ambitions for our sport as a global powerhouse”.
Coe added: “Their global presence and relationships will allow us to access their services wherever we are, which is particularly useful for an organisation with 214 member federations and major events staged across the world, and their expertise will help us to maintain world-best practice in our governance and commercial relationships.”
Trevor Watkins, the firm’s head of sports, said that Pinsent Masons took part in a very rigorous tender process to secure the contract.
He remarked: “During it we established that we have shared values and a common purpose of championing change, promoting progress and enabling everyone to ensure business works better, in short by striving to be world-class organisations. We believe we have a strong synergy with World Athletics in its desire to be the very best of sporting federations on governance, regulation and innovation.”
Legal areas in which Pinsent Masons is involved include financial services, commercial rights, negotiation and arbitration, intellectual property, insurance, employment, brand protection, dispute resolution and technology.
In March, World Athletics kicked off its recruitment process for its own director of legal and business affairs, general counsel. A deadline of April 30 was set for applications in a role that entails responsibility for providing legal advice across all areas of World Athletics business.
The Monaco-based governing body made a prominent legal appointment just over two years ago when it recruited UK Sport’s Vijay Parbat as lead counsel, sports law and governance.