British Olympic Association (BOA)

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British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.

The British Olympic Association has announced that it will further relax its Rule 40 marketing guidelines, marking the end of a legal conflict between the BOA and a group of British athletes led by sprinter…

The British Olympic Association looks set to further relax its Rule 40 marketing guidelines after a legal challenge by prominent British athletes

UK bed retailer Dreams has appointed the M&C Saatchi Sport & Entertainment agency to activate its sponsorship of Team GB for this summer’s Olympic Games in Tokyo.

UK Olympic and Paralympic sports bodies have created a company to collectively manage their media rights, with the intention of exploiting them on an OTT platform developed in partnership with a media…