British Olympic Association (BOA)

Team GB and ParalympicsGB have extended the sponsorship contract of mattress retailer Dreams ahead of the Beijing 2022 Winter Olympic and Paralympic Winter Games

British Olympic Association chief executive Andy Anson explains how the organisation has added six new sponsors since the postponement of the Tokyo 2020 Olympics and predicts there will be even greater commercial opportunities at Paris 2024 – 'the nearest thing to a home Games' for the NOC. Ben Cronin reports.
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Randox Health, the UK’s largest Covid-19 PCR (polymerase chain reaction) testing provider, has signed a two-year sponsorship with the British Olympic Association as Team GB’s ‘Official Health Testing Partn…

The British Olympic Association (BOA) has signed up frozen food manufacturer Birds Eye to the sponsorship portfolio of Team GB as an Official Supporter

The General Mills-owned Yoplait Kids yoghurt brand will sponsor Team GB for the next three Olympic Games

Camelot, the company which operates the UK’s National Lottery, has agreed sponsorship deals with the British Olympic Association and British Paralympic Association ahead of the rescheduled summer Olympic a…

US-based internet company GoDaddy has agreed a deal to partner with the British Olympic Association

The British Olympic Association has announced that it will further relax its Rule 40 marketing guidelines, marking the end of a legal conflict between the BOA and a group of British athletes led by sprinter…

The British Olympic Association looks set to further relax its Rule 40 marketing guidelines after a legal challenge by prominent British athletes

UK bed retailer Dreams has appointed the M&C Saatchi Sport & Entertainment agency to activate its sponsorship of Team GB for this summer’s Olympic Games in Tokyo.

UK Olympic and Paralympic sports bodies have created a company to collectively manage their media rights, with the intention of exploiting them on an OTT platform developed in partnership with a media…

The British Olympic Association (BOA) has expanded its commercial portfolio ahead of the Tokyo 2020 Olympic and Paralympic Games by signing up British Airways as an official airline partner

The British Olympic Association (BOA) has responded ‘fully and robustly’ to legal action taken against it by some of its most notable athletes.

The British Olympic Association (BOA) has signed up healthy food brand Whole Earth as a Official Supplier of Team GB ahead of the 2020 Olympic Games

The executive board of the International Olympic Committee has put forward three new names for election as IOC members, although Lord Sebastian Coe, the president of World Athletics, has not been proposed…

British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
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The British Olympic Association (BOA) is facing legal action from some of its top athletes over the restrictions it imposes on personal sponsorships at the Olympic Games